Getting a business off the ground is no easy feat. Each industry has its challenges and learning curves but one concern that is the same for any new business owner is how to establish a credible reputation.
A great business idea and good customer service will, of course, do this in time but there are some tricks that can help you jump start this snowball effect:
Step one: Business savvy branding
For budget-conscious entrepreneurs, branding may be at the bottom of a long list of projects that need funding, however, don’t underestimate the effect of a professional company logo. ‘Branding’ can easily be replaced by the phrase ‘first impression’ and is your promise to your customer. It lets them know what they can expect from your products or services, sells your USP that differentiates you from your competitors and ultimately makes your company memorable.
Step two: Invest in a virtual company address
Speaking of business cards, professional contact details are also important in presenting a reputable company image and promoting trust. There is no doubt that when customers look for a potential company they tend to look for one based in a well-known area and with an office address, accompanied by an office phone number. These give the customer a perception of permanence and location which in turn suggest success and security.
Step three: Let your existing customers lend a hand
Testimonials are product/service reviews and comments from your satisfied customers. They are one of the best ways to show potential customers your credibility. Testimonials are so effective because they are regarded as an unbiased and therefore a reliable source of recommendation for your company.
Whether to feature on your website or even just on your business card or email signature a testimonial can be a well-placed reminder to existing and potential clients that you have a proven record of excellent service delivery so let your reputation proceed you and look to start gathering those customer quotes.
Step four: Put a face to the name
Namely LinkedIn, for small businesses networking is a great source of business and your LinkedIn acts as your online business card. What’s more with the array of location-focused communities it can act as a great (and free) platform to promote your service new business links.
If you can successfully develop a professional image for your business through your face-to-face and written communication along with an established and trustworthy appearance your presence and in turn, your business is set for growth.