We may be in 2017 and the digital age, but a physical business card still proves to be useful, particularly when networking.
When presented correctly, a business card can serve as an effective branding tool and allow people to quickly remember who you are and what you do.
We have listed some tips to help you get it right:
Choose the layout wisely.
The traditional size for business cards is 3.5 inches by 2 inches. Circular or alternative die-cut shapes are memorable but difficult to store. If you print any information on the back, make sure it is vital. Is your business multilingual? For example, you may want your information printed in Welsh on one side and English on the other.
Include multiple ways to contact you.
At a minimum, you should include three pieces of information: your name, phone number, and e-mail address. If space permits, include your company name, website and address. If you have not got a permanent business address, maybe you work from home, then you should consider a virtual office address. For a nominal cost, a virtual office service is ideal for businesses wanting a registered address for a more professional image.
Double-check for typos.
The quality of your business card is important as it reflects the quality of your service so attention to detail is important. Misspellings and typos can tarnish your brand. It is also key to keep your information up-to-date, should your information change, reprinting your cards should be at the top of your to-do list.
Take your business cards everywhere.
A business opportunity can happen at any time, anywhere. Make it a habit to keep a stack of cards in your car, desk, handbag and briefcase so you always have them to hand.
So, you have a check list for the basics your business card should include, now comes the fun part. Get creative. Think about what your business does, its ethos and what lasting impression you would like to leave with your customers.
Here are some novel ways businesses have used their business cards to illustrate their services whilst giving their customers a reason to hang on to them: